https://myles-innovation.com/tags/value-proposition/Recent content in Value Proposition on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/value-proposition-design-jtbd/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/value-proposition-design-jtbd/<h2 id="the-value-proposition-precision-problem">The Value Proposition Precision Problem</h2> <p>Every B2B company has a value proposition. Most of them sound the same.</p> <p>&ldquo;We deliver innovative solutions that help our customers improve efficiency and reduce costs.&rdquo; Change the company name and this sentence could describe any industrial manufacturer in Europe. It communicates nothing specific. It differentiates from nothing. It resonates with no one in particular.</p> <p>The problem is not that product teams lack effort or intelligence. The problem is that traditional value proposition design methods — even well-regarded ones like Osterwalder&rsquo;s Value Proposition Canvas — lack the precision needed to create propositions that genuinely resonate with specific customer segments.</p>