https://myles-innovation.com/tags/social-jobs/Recent content in Social Jobs on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/functional-emotional-social-jobs/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/functional-emotional-social-jobs/<h2 id="the-70-of-customer-needs-that-your-product-team-ignores">The 70% of Customer Needs That Your Product Team Ignores</h2> <p>When I ask product teams in manufacturing and MedTech what their customers need, the answer invariably focuses on performance specifications. Faster cycle times. Higher precision. Better durability. Lower weight. More throughput.</p> <p>These are functional needs — and they matter. But they are not the whole picture. Not even close.</p> <p>In every JTBD/ODI study we have conducted — across loader cranes, surgical instruments, feeding systems, power management, agricultural equipment — emotional and social outcomes account for 30-40% of the total underserved need landscape. In some categories, they dominate it. A product team that captures only functional needs is making investment decisions based on 60-70% of the available information. They are leaving the rest to chance — and to competitors who pay attention.</p>