https://myles-innovation.com/tags/rd-measurement/Recent content in R&D Measurement on MYLES — Strategy & Innovation ConsultingHugoenTue, 03 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/product-innovation-metrics/Tue, 03 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/product-innovation-metrics/<h2 id="the-measurement-theater-problem">The Measurement Theater Problem</h2> <p>Every VP of Product or Innovation I speak with can tell me how many new products they launched last year, how many patents their engineers filed, and what their R&amp;D spending is as a percentage of revenue. Almost none of them can tell me whether those launches addressed the customer outcomes that were most underserved, what proportion of their R&amp;D investment targeted genuinely unmet needs, or how the satisfaction of their customers&rsquo; most important outcomes has changed over the past three years.</p>