Product Strategy
The Mechanical Engineer and the Innovator's Dilemma
The Best Engineers Build the Wrong Products There is a particular kind of strategic failure that is almost exclusive to …
Read →The Job Map: Mapping What Customers Are Trying to Accomplish
The Mistake Everyone Makes Before Building a Job Map When product teams discover Jobs to Be Done, they typically start in the same …
Read →From Opportunity Scores to Product Roadmap Priorities
The Prioritization Problem That Data Was Supposed to Solve Every product manager I have worked with has experienced the same …
Read →Innovation Portfolio Management: Balancing Core and New
The Portfolio That Manages You Most companies that believe they manage an innovation portfolio are actually managed by one. They …
Read →Measuring Product Innovation: Metrics That Actually Matter
The Measurement Theater Problem Every VP of Product or Innovation I speak with can tell me how many new products they launched …
Read →Quantitative Research in Innovation: Why Gut Feeling Is Not Enough
The Research That Convinced Nobody A senior product manager at a €400M industrial equipment manufacturer spent four months on …
Read →