Product Strategy
Product Strategy Frameworks: A Comparative Guide
The Framework Problem Enterprise product leaders are not short of frameworks. They are drowning in them. Porter’s Five …
Read →Product-Market Fit for B2B: Enterprise-Specific Considerations
The Product-Market Fit Myth in Enterprise B2B Marc Andreessen’s famous formulation — “product-market fit means being …
Read →Systematic Innovation in Enterprise Organizations
The Problem With Innovation in Large Organizations An Austrian manufacturer of precision agricultural equipment invests 8% of …
Read →The ODI Process: 6 Steps to Systematic Innovation
Six Steps That Change How You Innovate Most innovation processes are either too vague (“empathize, ideate, prototype, …
Read →The Opportunity Algorithm: Finding Underserved Customer Needs
The Formula That Replaced Gut Feeling Every product team has the same argument: “Which customer needs should we address …
Read →Value Proposition Design Using Jobs to Be Done
The Value Proposition Precision Problem Every B2B company has a value proposition. Most of them sound the same. “We deliver …
Read →What Is ODI? Outcome-Driven Innovation Explained
The Innovation Problem Nobody Wants to Talk About Every large company in the DACH region has an innovation process. Most of them …
Read →Developing Product Strategy: From Vision to Roadmap
What Passes for Product Strategy in Most Companies Let us be direct: what gets called “product strategy” in most B2B …
Read →When to Engage Product Strategy Consultants (And When Not To)
The Honest Answer No Consultant Will Give You Most articles about whether to hire product strategy consultants are written by …
Read →Why JTBD Fails: Common Mistakes and How to Avoid Them
“We Tried JTBD. It Didn’t Work.” I have heard this sentence, or a version of it, at least a dozen times in the …
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