Product Management
When to Engage Product Strategy Consultants (And When Not To)
The Honest Answer No Consultant Will Give You Most articles about whether to hire product strategy consultants are written by …
Read →Why JTBD Fails: Common Mistakes and How to Avoid Them
“We Tried JTBD. It Didn’t Work.” I have heard this sentence, or a version of it, at least a dozen times in the …
Read →JTBD vs. User Stories: When to Use Which
A False Competition That Is Costing Product Teams Time Every few years, the product management community invents a new thing that …
Read →Innovation Consulting: When and Why to Engage External Help
The Industry That Oversells Itself Innovation consulting is one of the few professional services categories where the product …
Read →Measuring Product Innovation: Metrics That Actually Matter
The Measurement Theater Problem Every VP of Product or Innovation I speak with can tell me how many new products they launched …
Read →The Product Leader's Guide to Customer-Centric Decision Making
The Gap Between Believing in Customers and Deciding Based on Them Almost every product organization claims to be customer-centric. …
Read →Agile Product Development with a Focus on Customer Outcomes
Agile Without Outcomes Is Just Fast Wrong The promise of agile product development was compelling: shorter cycles, faster …
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