From Customer Insights to Product Roadmap: The Translation Problem
Bridge the gap between customer research and product roadmap decisions using opportunity scores and outcome-driven prioritization frameworks.
MYLES
Product Management
From JTBD to Product Requirements: Bridging the Gap
The Most Dangerous Gap in Product Development You did the research. You mapped the job. You captured 130 desired outcomes, …
Read →Functional, Emotional, and Social Jobs: Understanding the Full Picture
The 70% of Customer Needs That Your Product Team Ignores When I ask product teams in manufacturing and MedTech what their …
Read →How to Conduct a JTBD Interview: Questions, Process, and Template
Why Most Customer Interviews Produce Useless Data Your team runs customer interviews. You hear phrases like “it would be …
Read →Innovation Metrics: Measuring What Matters Beyond Patent Counts
The Vanity Metric Trap How does your company measure innovation? If your answer includes patent counts, R&D spending as a …
Read →Jobs to Be Done Canvas: A Step-by-Step Guide
The Tool That Makes JTBD Actionable Jobs to Be Done is a powerful theory. But theory without structure is philosophy, not …
Read →Jobs to Be Done Method: A Guide for Product Managers
Why a Forty-Year-Old Insight Is Still Misunderstood “Jobs to Be Done” sounds like an MBA buzzword. And yes, the …
Read →JTBD Examples: Real-World Applications in Manufacturing and MedTech
Beyond the Milkshake: JTBD Where It Matters Most Every article about Jobs to Be Done tells you about milkshakes and morning …
Read →JTBD for B2B: How Enterprise Product Teams Use Jobs Theory
JTBD Was Built for Consumer Products. B2B Needs Something Different. Right? Wrong. This is the most common objection I hear when …
Read →JTBD vs. Personas: Why Traditional Segmentation Fails
The Six Personas That Were All Wrong A medical device company — a mid-size European firm with strong positions in surgical …
Read →Discovery Call · 30 min