https://myles-innovation.com/tags/outcome-driven-innovation/Recent content in Outcome-Driven Innovation on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/pillar/jobs-to-be-done-guide/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/pillar/jobs-to-be-done-guide/<h2 id="why-most-innovation-fails--and-what-jobs-to-be-done-changes">Why Most Innovation Fails — and What Jobs to Be Done Changes</h2> <p>Here is a number worth pausing on: industry research consistently puts the new-product failure rate at roughly 70% — Doblin&rsquo;s well-known study reported 96% across all innovation initiatives; subsequent academic work has put the figure for new consumer products in the 70–80% range. Whichever number you trust, the majority of new products do not meet their financial targets. Not because teams lack talent. Not because budgets are thin. They fail because teams build products around what they <em>think</em> customers want rather than understanding what customers are actually trying to accomplish.</p>https://myles-innovation.com/blog/odi-dach-region/Fri, 13 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-dach-region/<h2 id="why-an-american-framework-fits-dach-engineering-culture-better-than-expected">Why an American Framework Fits DACH Engineering Culture Better Than Expected</h2> <p>Outcome-Driven Innovation (ODI) was developed in the United States. Tony Ulwick refined the methodology over three decades and hundreds of projects with companies including Johnson &amp; Johnson, Microsoft, and Bosch. The headline number: 86 percent of ODI-guided product launches succeed — five times the industry average.</p> <p>Those figures are impressive. But for a German engineer, an Austrian product manager, or a Swiss managing director, an American success story is not enough. The real question is: <strong>does this work here? In our culture, with our customers, in our markets?</strong></p>