Customer Desired Outcomes: The Building Blocks of ODI
Customer desired outcomes are the core unit of ODI. Learn what they are, how they differ from needs and requirements, and see 15+ examples across industries.
MYLES
ODI
From JTBD to Product Requirements: Bridging the Gap
The Most Dangerous Gap in Product Development You did the research. You mapped the job. You captured 130 desired outcomes, …
Read →How to Write Outcome Statements That Drive Product Decisions
The Sentence Structure That Predicts Product Success Here is a claim that will sound absurd until you see it in practice: the …
Read →ODI Case Studies: How Enterprise Companies Innovate Systematically
Beyond Theory: ODI in the Real World Theory is cheap. Frameworks are plentiful. What most product leaders actually need is …
Read →ODI for Product Managers: A Practical Implementation Guide
The PM’s Dilemma: Everyone Has an Opinion, Nobody Has Data If you are a product manager in a DACH enterprise company, your …
Read →ODI vs. Design Thinking: Complementary or Competing?
The Framework Wars Are a Distraction — Mostly Walk into any innovation team in Munich, Vienna, or Zurich and you will find two …
Read →Outcome-Driven Innovation: The Definitive Guide
Why Most Innovation Still Fails — and One Method Doesn’t Here is a number that should bother every executive reading this: …
Read →Product Strategy for Enterprise Innovation Leaders
Why Most Enterprise Product Strategies Fail Before They Start Here is a number that should disturb you: according to a 2023 study …
Read →Product Strategy Frameworks: A Comparative Guide
The Framework Problem Enterprise product leaders are not short of frameworks. They are drowning in them. Porter’s Five …
Read →Systematic Innovation in Enterprise Organizations
The Problem With Innovation in Large Organizations An Austrian manufacturer of precision agricultural equipment invests 8% of …
Read →Discovery Call · 30 min