https://myles-innovation.com/tags/method-comparison/Recent content in Method Comparison on MYLES — Strategy & Innovation ConsultingHugoenMon, 09 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/design-thinking-vs-jtbd/Mon, 09 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/design-thinking-vs-jtbd/<h2 id="two-frameworks-one-question">Two Frameworks, One Question</h2> <p>Design thinking and Jobs to Be Done — both promise better products through better customer understanding. Both have prominent advocates, impressive client references, and substantial consulting communities built around them.</p> <p>But they are fundamentally different in their logic, their methods, and what they actually produce. A product team that understands both can deploy them with precision. A product team that knows only one has blind spots.</p>