https://myles-innovation.com/tags/mechanical-engineering/Recent content in Mechanical Engineering on MYLES — Strategy & Innovation ConsultingHugoenFri, 13 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-dach-region/Fri, 13 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-dach-region/<h2 id="why-an-american-framework-fits-dach-engineering-culture-better-than-expected">Why an American Framework Fits DACH Engineering Culture Better Than Expected</h2> <p>Outcome-Driven Innovation (ODI) was developed in the United States. Tony Ulwick refined the methodology over three decades and hundreds of projects with companies including Johnson &amp; Johnson, Microsoft, and Bosch. The headline number: 86 percent of ODI-guided product launches succeed — five times the industry average.</p> <p>Those figures are impressive. But for a German engineer, an Austrian product manager, or a Swiss managing director, an American success story is not enough. The real question is: <strong>does this work here? In our culture, with our customers, in our markets?</strong></p>