JTBD
Product Strategy Frameworks: A Comparative Guide
The Framework Problem Enterprise product leaders are not short of frameworks. They are drowning in them. Porter’s Five …
Read →Systematic Innovation in Enterprise Organizations
The Problem With Innovation in Large Organizations An Austrian manufacturer of precision agricultural equipment invests 8% of …
Read →The Complete Guide to Jobs to Be Done
Why Most Innovation Fails — and What Jobs to Be Done Changes Here is a number worth pausing on: industry research consistently …
Read →Value Proposition Design Using Jobs to Be Done
The Value Proposition Precision Problem Every B2B company has a value proposition. Most of them sound the same. “We deliver …
Read →What Are Jobs to Be Done? A Primer for Product Leaders
The Question Your Product Team Is Not Asking Every product team asks some version of “what do customers want?” It is …
Read →Customer-Centric Innovation: Why Traditional Methods Fail
The Uncomfortable Arithmetic of Customer-Centric Innovation Every company claims to be customer-centric. Every strategy …
Read →Developing Product Strategy: From Vision to Roadmap
What Passes for Product Strategy in Most Companies Let us be direct: what gets called “product strategy” in most B2B …
Read →Design Thinking vs. Jobs to Be Done: What Works Better?
Two Frameworks, One Question Design thinking and Jobs to Be Done — both promise better products through better customer …
Read →The History of JTBD: From Christensen to Ulwick to Modern Practice
Two Men, One Idea, a 30-Year Argument The history of Jobs to Be Done is not a clean origin story. It is a messy, contested, …
Read →When to Engage Product Strategy Consultants (And When Not To)
The Honest Answer No Consultant Will Give You Most articles about whether to hire product strategy consultants are written by …
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