From JTBD to Product Requirements: Bridging the Gap
How to translate Jobs to Be Done insights into actionable product requirements: the process, common failures, and a practical template.
MYLES
JTBD
Functional, Emotional, and Social Jobs: Understanding the Full Picture
The 70% of Customer Needs That Your Product Team Ignores When I ask product teams in manufacturing and MedTech what their …
Read →How to Conduct a JTBD Interview: Questions, Process, and Template
Why Most Customer Interviews Produce Useless Data Your team runs customer interviews. You hear phrases like “it would be …
Read →Jobs to Be Done Canvas: A Step-by-Step Guide
The Tool That Makes JTBD Actionable Jobs to Be Done is a powerful theory. But theory without structure is philosophy, not …
Read →Jobs to Be Done Method: A Guide for Product Managers
Why a Forty-Year-Old Insight Is Still Misunderstood “Jobs to Be Done” sounds like an MBA buzzword. And yes, the …
Read →JTBD Examples: Real-World Applications in Manufacturing and MedTech
Beyond the Milkshake: JTBD Where It Matters Most Every article about Jobs to Be Done tells you about milkshakes and morning …
Read →JTBD for B2B: How Enterprise Product Teams Use Jobs Theory
JTBD Was Built for Consumer Products. B2B Needs Something Different. Right? Wrong. This is the most common objection I hear when …
Read →JTBD vs. Personas: Why Traditional Segmentation Fails
The Six Personas That Were All Wrong A medical device company — a mid-size European firm with strong positions in surgical …
Read →Product Discovery: Methods for Finding What to Build Next
The Backward Discovery Problem Most enterprise product teams believe they do product discovery. They interview customers. They run …
Read →Product Strategy for Enterprise Innovation Leaders
Why Most Enterprise Product Strategies Fail Before They Start Here is a number that should disturb you: according to a 2023 study …
Read →Discovery Call · 30 min