https://myles-innovation.com/tags/jtbd-canvas/Recent content in JTBD Canvas on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/jtbd-canvas-guide/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/jtbd-canvas-guide/<h2 id="the-tool-that-makes-jtbd-actionable">The Tool That Makes JTBD Actionable</h2> <p>Jobs to Be Done is a powerful theory. But theory without structure is philosophy, not strategy. The JTBD Canvas is the structured tool that transforms JTBD thinking into a documented, shareable, and actionable artifact that product teams can use to drive decisions.</p> <p>If you have ever walked out of a JTBD workshop with sticky notes full of insights and no clear path forward, you know the problem. The Canvas solves it. It provides a single-page framework that captures the job, its context, the job map, desired outcomes, emotional and social dimensions, and the current competitive landscape — all in a format that a product manager can present to an engineering team, a VP can present to a board, or a cross-functional team can use as a working reference.</p>