https://myles-innovation.com/tags/job-map/Recent content in Job Map on MYLES — Strategy & Innovation ConsultingHugoenThu, 05 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/job-map-customer-goals/Thu, 05 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/job-map-customer-goals/<h2 id="the-mistake-everyone-makes-before-building-a-job-map">The Mistake Everyone Makes Before Building a Job Map</h2> <p>When product teams discover Jobs to Be Done, they typically start in the same place: they write a job statement and then immediately ask &ldquo;what do customers want?&rdquo; They generate a list of needs, rank them by frequency of mention in qualitative interviews, and call the result a job map.</p> <p>It is not a job map. It is a prioritized list of feature anecdotes organized under a job statement header. And it fails — consistently and predictably — because it skips the step that makes the job map actually useful: decomposing the job into its functional process steps before identifying any outcomes.</p>