Innovation
Product Strategy Frameworks: A Comparative Guide
The Framework Problem Enterprise product leaders are not short of frameworks. They are drowning in them. Porter’s Five …
Read →Product-Market Fit for B2B: Enterprise-Specific Considerations
The Product-Market Fit Myth in Enterprise B2B Marc Andreessen’s famous formulation — “product-market fit means being …
Read →Value Proposition Design Using Jobs to Be Done
The Value Proposition Precision Problem Every B2B company has a value proposition. Most of them sound the same. “We deliver …
Read →What Is ODI? Outcome-Driven Innovation Explained
The Innovation Problem Nobody Wants to Talk About Every large company in the DACH region has an innovation process. Most of them …
Read →Outcome-Driven Innovation in the DACH Region
Why an American Framework Fits DACH Engineering Culture Better Than Expected Outcome-Driven Innovation (ODI) was developed in the …
Read →Innovation Workshop: Structure and Execution That Produces Results
The Post-It Problem Close your eyes for a moment and picture a typical innovation workshop. Comfortable chairs, colored Post-its, …
Read →Developing Product Strategy: From Vision to Roadmap
What Passes for Product Strategy in Most Companies Let us be direct: what gets called “product strategy” in most B2B …
Read →Innovation Management in Large Enterprises: What Actually Works
The Organizational Immune System Every large enterprise has an immune system. Not biological — organizational. This immune system …
Read →Design Thinking vs. Jobs to Be Done: What Works Better?
Two Frameworks, One Question Design thinking and Jobs to Be Done — both promise better products through better customer …
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