Customer Desired Outcomes: The Building Blocks of ODI
Customer desired outcomes are the core unit of ODI. Learn what they are, how they differ from needs and requirements, and see 15+ examples across industries.
MYLES
Innovation
From Customer Insights to Product Roadmap: The Translation Problem
The Insight Graveyard Every enterprise innovation team has one. A folder — digital or physical — full of research reports that …
Read →Innovation Metrics: Measuring What Matters Beyond Patent Counts
The Vanity Metric Trap How does your company measure innovation? If your answer includes patent counts, R&D spending as a …
Read →Jobs to Be Done Method: A Guide for Product Managers
Why a Forty-Year-Old Insight Is Still Misunderstood “Jobs to Be Done” sounds like an MBA buzzword. And yes, the …
Read →ODI Case Studies: How Enterprise Companies Innovate Systematically
Beyond Theory: ODI in the Real World Theory is cheap. Frameworks are plentiful. What most product leaders actually need is …
Read →ODI for Product Managers: A Practical Implementation Guide
The PM’s Dilemma: Everyone Has an Opinion, Nobody Has Data If you are a product manager in a DACH enterprise company, your …
Read →ODI vs. Design Thinking: Complementary or Competing?
The Framework Wars Are a Distraction — Mostly Walk into any innovation team in Munich, Vienna, or Zurich and you will find two …
Read →Outcome-Driven Innovation: The Definitive Guide
Why Most Innovation Still Fails — and One Method Doesn’t Here is a number that should bother every executive reading this: …
Read →Product Discovery: Methods for Finding What to Build Next
The Backward Discovery Problem Most enterprise product teams believe they do product discovery. They interview customers. They run …
Read →Product Strategy for Enterprise Innovation Leaders
Why Most Enterprise Product Strategies Fail Before They Start Here is a number that should disturb you: according to a 2023 study …
Read →Discovery Call · 30 min