https://myles-innovation.com/tags/innovation-research/Recent content in Innovation Research on MYLES — Strategy & Innovation ConsultingHugoenMon, 02 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/quantitative-innovation-research/Mon, 02 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/quantitative-innovation-research/<h2 id="the-research-that-convinced-nobody">The Research That Convinced Nobody</h2> <p>A senior product manager at a €400M industrial equipment manufacturer spent four months on customer research. She visited fifteen customer sites across three countries. She sat in on operational shifts, watched operators use the equipment in real conditions, and conducted 90-minute interviews with the engineers, technicians, and supervisors who worked with it daily.</p> <p>She came back with a detailed qualitative synthesis: themes organized into a hierarchy, representative quotes, a job map that her team spent three weeks refining, and a set of &ldquo;insight areas&rdquo; — customer need categories that her research suggested were underserved.</p>