https://myles-innovation.com/tags/innovation-process/Recent content in Innovation Process on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-process-steps/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-process-steps/<h2 id="six-steps-that-change-how-you-innovate">Six Steps That Change How You Innovate</h2> <p>Most innovation processes are either too vague (&ldquo;empathize, ideate, prototype, test&rdquo;) or too rigid (&ldquo;fill out Gate 2 form 14B&rdquo;). Outcome-Driven Innovation sits in the space between — structured enough to be repeatable, specific enough to produce actionable output at every step.</p> <p>The ODI process has six steps. They are sequential: each step produces deliverables that the next step requires. Skipping a step, or doing them out of order, breaks the logic chain and undermines the results. This is not a buffet where you pick your favorites — it is an engineering process where each stage builds on the last.</p>