https://myles-innovation.com/tags/innovation-metrics/Recent content in Innovation Metrics on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/innovation-metrics-measurement/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/innovation-metrics-measurement/<h2 id="the-vanity-metric-trap">The Vanity Metric Trap</h2> <p>How does your company measure innovation? If your answer includes patent counts, R&amp;D spending as a percentage of revenue, number of ideas generated, or percentage of revenue from &ldquo;new&rdquo; products, you are measuring innovation theater — the appearance of innovation activity — rather than innovation effectiveness.</p> <p>These metrics are everywhere. Boards love them. Annual reports feature them. Innovation consultants benchmark against them. And they are, at best, weakly correlated with actual innovation outcomes.</p>https://myles-innovation.com/blog/product-innovation-metrics/Tue, 03 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/product-innovation-metrics/<h2 id="the-measurement-theater-problem">The Measurement Theater Problem</h2> <p>Every VP of Product or Innovation I speak with can tell me how many new products they launched last year, how many patents their engineers filed, and what their R&amp;D spending is as a percentage of revenue. Almost none of them can tell me whether those launches addressed the customer outcomes that were most underserved, what proportion of their R&amp;D investment targeted genuinely unmet needs, or how the satisfaction of their customers&rsquo; most important outcomes has changed over the past three years.</p>