Innovation Culture on MYLES — Strategy & Innovation Consultinghttps://myles-innovation.com/tags/innovation-culture/Recent content in Innovation Culture on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100Building an Innovation Culture in Enterprise Organizationshttps://myles-innovation.com/blog/innovation-culture-enterprise/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/innovation-culture-enterprise/<h2 id="the-culture-delusion">The Culture Delusion</h2> <p>&ldquo;We need to change our innovation culture.&rdquo;</p> <p>If I had a euro for every time a VP of Innovation said this to me, I could fund a reasonably sized Series A. It is the default diagnosis for every innovation failure: our products are mediocre because our culture does not support innovation. The prescription follows logically: change the culture.</p> <p>The result is a predictable parade of culture initiatives. Innovation labs. Hackathons. Failure celebrations (&ldquo;fail fast, fail forward!&rdquo;). Inspirational posters featuring Einstein quotes. Innovation ambassadors with colorful lanyards. Maybe a trip to Silicon Valley to absorb the California vibe.</p>