Building an Innovation Culture in Enterprise Organizations
Why 'culture' is the wrong lens for enterprise innovation — and how to build systems and incentives where systematic innovation actually thrives.
MYLES
Enterprise
JTBD for B2B: How Enterprise Product Teams Use Jobs Theory
JTBD Was Built for Consumer Products. B2B Needs Something Different. Right? Wrong. This is the most common objection I hear when …
Read →Product Strategy for Enterprise Innovation Leaders
Why Most Enterprise Product Strategies Fail Before They Start Here is a number that should disturb you: according to a 2023 study …
Read →Product-Market Fit for B2B: Enterprise-Specific Considerations
The Product-Market Fit Myth in Enterprise B2B Marc Andreessen’s famous formulation — “product-market fit means being …
Read →Innovation Management in Large Enterprises: What Actually Works
The Organizational Immune System Every large enterprise has an immune system. Not biological — organizational. This immune system …
Read →Discovery Call · 30 min