https://myles-innovation.com/tags/design-thinking/Recent content in Design Thinking on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-vs-design-thinking/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-vs-design-thinking/<h2 id="the-framework-wars-are-a-distraction--mostly">The Framework Wars Are a Distraction — Mostly</h2> <p>Walk into any innovation team in Munich, Vienna, or Zurich and you will find two camps. One swears by Design Thinking — they have the Post-it notes, the empathy maps, and the prototyping labs to prove it. The other camp has quietly adopted Outcome-Driven Innovation and wonders why they spent years brainstorming in circles.</p> <p>The internet treats these as competing religions. They are not. But the relationship between them is more nuanced — and more lopsided — than the diplomatic &ldquo;they&rsquo;re complementary&rdquo; answer most consultants give.</p>https://myles-innovation.com/blog/design-thinking-vs-jtbd/Mon, 09 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/design-thinking-vs-jtbd/<h2 id="two-frameworks-one-question">Two Frameworks, One Question</h2> <p>Design thinking and Jobs to Be Done — both promise better products through better customer understanding. Both have prominent advocates, impressive client references, and substantial consulting communities built around them.</p> <p>But they are fundamentally different in their logic, their methods, and what they actually produce. A product team that understands both can deploy them with precision. A product team that knows only one has blind spots.</p>