https://myles-innovation.com/tags/dach/Recent content in DACH on MYLES — Strategy & Innovation ConsultingHugoenFri, 13 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-dach-region/Fri, 13 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/odi-dach-region/<h2 id="why-an-american-framework-fits-dach-engineering-culture-better-than-expected">Why an American Framework Fits DACH Engineering Culture Better Than Expected</h2> <p>Outcome-Driven Innovation (ODI) was developed in the United States. Tony Ulwick refined the methodology over three decades and hundreds of projects with companies including Johnson &amp; Johnson, Microsoft, and Bosch. The headline number: 86 percent of ODI-guided product launches succeed — five times the industry average.</p> <p>Those figures are impressive. But for a German engineer, an Austrian product manager, or a Swiss managing director, an American success story is not enough. The real question is: <strong>does this work here? In our culture, with our customers, in our markets?</strong></p>https://myles-innovation.com/blog/innovation-consulting-when-why/Thu, 05 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/innovation-consulting-when-why/<h2 id="the-industry-that-oversells-itself">The Industry That Oversells Itself</h2> <p>Innovation consulting is one of the few professional services categories where the product being sold is often the opposite of what is delivered. Firms sell breakthrough thinking and transformational capability. They frequently deliver frameworks, workshops, and recommendations that sit in a shared drive until the next strategy cycle.</p> <p>I say this as someone who runs an innovation consulting firm. The industry has earned this skepticism, and intellectual honesty requires acknowledging it before offering any guidance on how to make better use of external innovation expertise.</p>