https://myles-innovation.com/tags/customer-outcomes/Recent content in Customer Outcomes on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/customer-desired-outcomes/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/customer-desired-outcomes/<h2 id="the-concept-that-makes-odi-work">The Concept That Makes ODI Work</h2> <p>Every methodology has a core unit — the atom from which everything else is built. For Lean, it is waste. For Six Sigma, it is variation. For <a href="https://myles-innovation.com/pillar/outcome-driven-innovation-guide/">Outcome-Driven Innovation</a>, it is the <strong>customer desired outcome.</strong></p> <p>A desired outcome is the metric a customer uses to measure success when executing a job to be done. Not what they want to buy. Not the feature they request. Not the problem they complain about. The outcome — the specific, measurable result they are trying to achieve at each step of the job.</p>https://myles-innovation.com/blog/agile-product-development-customer-outcomes/Sun, 01 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/agile-product-development-customer-outcomes/<h2 id="agile-without-outcomes-is-just-fast-wrong">Agile Without Outcomes Is Just Fast Wrong</h2> <p>The promise of agile product development was compelling: shorter cycles, faster feedback, less waste from building the wrong things. Two decades after the Agile Manifesto, most software product teams work in some variant of agile. A growing proportion of hardware and industrial product teams have adopted agile-inspired elements. And yet the failure rate for product development — the proportion of products that fail to achieve meaningful market adoption — has not improved materially.</p>