https://myles-innovation.com/tags/customer-insights/Recent content in Customer Insights on MYLES — Strategy & Innovation ConsultingHugoenSun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/customer-insights-product-roadmap/Sun, 15 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/customer-insights-product-roadmap/<h2 id="the-insight-graveyard">The Insight Graveyard</h2> <p>Every enterprise innovation team has one. A folder — digital or physical — full of research reports that nobody reads anymore. Customer interview transcripts. Ethnographic studies. Survey results. Design sprint outputs. Personas that were workshopped with great enthusiasm and then never referenced again.</p> <p>This is the insight graveyard. And its existence reveals the central failure of most enterprise product organizations: <strong>the inability to translate customer insights into roadmap decisions</strong>.</p>