https://myles-innovation.com/tags/customer-centric-innovation/Recent content in Customer-Centric Innovation on MYLES — Strategy & Innovation ConsultingHugoenSat, 14 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/customer-centric-innovation-failure/Sat, 14 Mar 2026 00:00:00 +0100https://myles-innovation.com/blog/customer-centric-innovation-failure/<h2 id="the-uncomfortable-arithmetic-of-customer-centric-innovation">The Uncomfortable Arithmetic of Customer-Centric Innovation</h2> <p>Every company claims to be customer-centric. Every strategy presentation includes a slide titled &ldquo;The Customer at the Center.&rdquo; Every roadmap meeting features the phrase &ldquo;we need to get closer to the customer.&rdquo;</p> <p>And yet, depending on which study you cite, somewhere between 70 and 95 percent of new products fail in the market.</p> <p>If everyone is already customer-centric, why do so many innovations fail?</p>