Building an Innovation Culture in Enterprise Organizations
Why 'culture' is the wrong lens for enterprise innovation — and how to build systems and incentives where systematic innovation actually thrives.
MYLES
Product Strategy
From Customer Insights to Product Roadmap: The Translation Problem
The Insight Graveyard Every enterprise innovation team has one. A folder — digital or physical — full of research reports that …
Read →Innovation Metrics: Measuring What Matters Beyond Patent Counts
The Vanity Metric Trap How does your company measure innovation? If your answer includes patent counts, R&D spending as a …
Read →Product Discovery: Methods for Finding What to Build Next
The Backward Discovery Problem Most enterprise product teams believe they do product discovery. They interview customers. They run …
Read →Product Strategy for Enterprise Innovation Leaders
Why Most Enterprise Product Strategies Fail Before They Start Here is a number that should disturb you: according to a 2023 study …
Read →Product Strategy Frameworks: A Comparative Guide
The Framework Problem Enterprise product leaders are not short of frameworks. They are drowning in them. Porter’s Five …
Read →Product-Market Fit for B2B: Enterprise-Specific Considerations
The Product-Market Fit Myth in Enterprise B2B Marc Andreessen’s famous formulation — “product-market fit means being …
Read →Value Proposition Design Using Jobs to Be Done
The Value Proposition Precision Problem Every B2B company has a value proposition. Most of them sound the same. “We deliver …
Read →Developing Product Strategy: From Vision to Roadmap
What Passes for Product Strategy in Most Companies Let us be direct: what gets called “product strategy” in most B2B …
Read →When to Engage Product Strategy Consultants (And When Not To)
The Honest Answer No Consultant Will Give You Most articles about whether to hire product strategy consultants are written by …
Read →Discovery Call · 30 min