MYLES
Jobs to Be Done
The History of JTBD: From Christensen to Ulwick to Modern Practice
Two Men, One Idea, a 30-Year Argument The history of Jobs to Be Done is not a clean origin story. It is a messy, contested, …
Read →Why JTBD Fails: Common Mistakes and How to Avoid Them
“We Tried JTBD. It Didn’t Work.” I have heard this sentence, or a version of it, at least a dozen times in the …
Read →JTBD vs. User Stories: When to Use Which
A False Competition That Is Costing Product Teams Time Every few years, the product management community invents a new thing that …
Read →The Job Map: Mapping What Customers Are Trying to Accomplish
The Mistake Everyone Makes Before Building a Job Map When product teams discover Jobs to Be Done, they typically start in the same …
Read →Discovery Call · 30 min