From JTBD to Product Requirements: Bridging the Gap
How to translate Jobs to Be Done insights into actionable product requirements: the process, common failures, and a practical template.
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Jobs to Be Done
Functional, Emotional, and Social Jobs: Understanding the Full Picture
The 70% of Customer Needs That Your Product Team Ignores When I ask product teams in manufacturing and MedTech what their …
Read →How to Conduct a JTBD Interview: Questions, Process, and Template
Why Most Customer Interviews Produce Useless Data Your team runs customer interviews. You hear phrases like “it would be …
Read →Jobs to Be Done Canvas: A Step-by-Step Guide
The Tool That Makes JTBD Actionable Jobs to Be Done is a powerful theory. But theory without structure is philosophy, not …
Read →Jobs to Be Done Method: A Guide for Product Managers
Why a Forty-Year-Old Insight Is Still Misunderstood “Jobs to Be Done” sounds like an MBA buzzword. And yes, the …
Read →JTBD Examples: Real-World Applications in Manufacturing and MedTech
Beyond the Milkshake: JTBD Where It Matters Most Every article about Jobs to Be Done tells you about milkshakes and morning …
Read →JTBD for B2B: How Enterprise Product Teams Use Jobs Theory
JTBD Was Built for Consumer Products. B2B Needs Something Different. Right? Wrong. This is the most common objection I hear when …
Read →JTBD vs. Personas: Why Traditional Segmentation Fails
The Six Personas That Were All Wrong A medical device company — a mid-size European firm with strong positions in surgical …
Read →The Complete Guide to Jobs to Be Done
Why Most Innovation Fails — and What Jobs to Be Done Changes Here is a number worth pausing on: industry research consistently …
Read →What Are Jobs to Be Done? A Primer for Product Leaders
The Question Your Product Team Is Not Asking Every product team asks some version of “what do customers want?” It is …
Read →Discovery Call · 30 min