Blog
Insights on innovation strategy, leadership, and organizational transformation from MYLES Strategy & Innovation.
JTBD Examples: Real-World Applications in Manufacturing and MedTech
Beyond the Milkshake: JTBD Where It Matters Most Every article about Jobs to Be Done tells you about milkshakes and morning …
Read →JTBD for B2B: How Enterprise Product Teams Use Jobs Theory
JTBD Was Built for Consumer Products. B2B Needs Something Different. Right? Wrong. This is the most common objection I hear when …
Read →JTBD vs. Personas: Why Traditional Segmentation Fails
The Six Personas That Were All Wrong A medical device company — a mid-size European firm with strong positions in surgical …
Read →ODI Case Studies: How Enterprise Companies Innovate Systematically
Beyond Theory: ODI in the Real World Theory is cheap. Frameworks are plentiful. What most product leaders actually need is …
Read →ODI for Product Managers: A Practical Implementation Guide
The PM’s Dilemma: Everyone Has an Opinion, Nobody Has Data If you are a product manager in a DACH enterprise company, your …
Read →ODI vs. Design Thinking: Complementary or Competing?
The Framework Wars Are a Distraction — Mostly Walk into any innovation team in Munich, Vienna, or Zurich and you will find two …
Read →Product Discovery: Methods for Finding What to Build Next
The Backward Discovery Problem Most enterprise product teams believe they do product discovery. They interview customers. They run …
Read →Product Strategy Frameworks: A Comparative Guide
The Framework Problem Enterprise product leaders are not short of frameworks. They are drowning in them. Porter’s Five …
Read →Product-Market Fit for B2B: Enterprise-Specific Considerations
The Product-Market Fit Myth in Enterprise B2B Marc Andreessen’s famous formulation — “product-market fit means being …
Read →The ODI Process: 6 Steps to Systematic Innovation
Six Steps That Change How You Innovate Most innovation processes are either too vague (“empathize, ideate, prototype, …
Read →