We work for innovators who deliver measurable value.
We uncover true customer needs, quantify value creation potential and develop growth strategies that deliver predictable success. We turn insights into action.
Two decades of applied practice. One consistent approach.
MYLES was founded in January 2023 by Martin Pattera. Prior to that, Martin spent over 19 years building Edizon Innovation GmbH into one of the leading service providers for customer-oriented innovation in Europe.
Our services are constantly expanded and adapted to the state of innovation. Working with MYLES means we guide you step-by-step — from market assessment, through an ODI study, to strategy development and implementation.
86%
Five times the industry average.
For more than 20 years we have applied Outcome-Driven Innovation to real growth decisions — for industrial manufacturers, MedTech companies, financial services and digital platforms. We don’t sell frameworks; we deliver decision clarity backed by quantified customer evidence.
Reading from the practice.
Whitepapers, essays and field perspectives on customer-centric value creation.
- A1Whitepaper · PDFDownload →
The Mechanical Engineer’s Dilemma
An MHP whitepaper on the structural innovation challenges facing traditional mechanical engineering — and how ODI resolves them.
- A2Essay · PDFDownload →
What Kind of Evidence Person Are You?
Oliver Ratschka on the different standards of evidence on which innovation teams falter — and how quantitative evidence changes the conversation.
- A3Interview · AudioSoon →
Interview with Marco
A practitioner’s view: how an ODI engagement runs from market assessment to strategic roadmap — told from the client’s perspective.
Needs are stable. Solutions change. Know the job, build the right products.Core Premise Outcome-Driven Innovation
If you tie innovation to outcomes — you’re in the right place.
As an innovator, you want to discover new markets and unmet needs. You are determined to link innovation effort to bottom-line results. You know that commitment and support from people across your organization are crucial for both innovation and business success.